Global crypto exchange enters lifestyle culture with a one-week brand concept store at Social Company, Xinyi District — combining signature drinks, interactive experiences, and a bold global campaign theme: Infinite Ahead.
TAIPEI, Taiwan, May 20, 2026 — BingX, a leading cryptocurrency exchange and Web3-AI company, today launches its 8th Anniversary celebration in Taiwan, anchored by an immersive one-week pop-up experience at Social Company in Taipei’s Xinyi District, running from May 20 to 27, 2026. The Taiwan activation is part of BingX’s global INFIN8 campaign, themed “8 years on, infinite ahead,” which includes a $10 million prize pool trading event and celebratory gatherings around the world.
The Global INFIN8 Campaign
The campaign draws on a striking conceptual insight: when the number 8 is turned on its side, it becomes the infinity symbol (∞). For BingX, this anniversary is not a look backward, but a declaration of what lies ahead — for the platform, its community, and the broader future of digital finance.
The concept is further inspired by BingX’s partnership with Scuderia Ferrari HP, with the continuous loop of a racing circuit symbolising constant motion, precision, and boundary-breaking innovation. BingX became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.
As part of the global celebration, BingX has launched a large-scale trading event running from April 27 to June 2, 2026, across four sessions. Traders can unlock milestone-based rewards, compete in individual and team competitions, and share in a total prize pool of up to $10 million — with individual prizes of up to $150,000 and team rewards of up to $50,000.
BingX is also bringing the celebration offline globally, with Bitcoin Pizza Day festivities in Brazil, a large-scale meet-up in Mexico City, and a community gathering in Argentina.
A Brand Entering Lifestyle Culture in Taiwan
In Taiwan, BingX transforms Social Company — a popular Xinyi venue that operates as a café by day and a bar by night — into a fully branded BingX concept space for seven days. Visitors can expect custom-designed signature cocktails served in branded cups, limited-edition merchandise, anniversary-themed decorations, and a series of interactive on-site experiences.
“This is about more than celebrating eight years,” said a BingX Taiwan spokesperson. “We want people — whether they’re existing community members or encountering BingX for the first time — to step inside the brand and feel what it stands for: community, innovation, and moving forward together.”
Interactive Experiences & Community Rewards
The activation features several daily mechanics designed to drive engagement both on-site and online:
Activity 1｜Follow & Check-in Double Rewards During the campaign period, participants who follow BingX’s official Instagram and add the BingX official OA account will receive one chance to spin the “8th Anniversary Lucky Wheel.” Exciting prizes include the 8th Anniversary limited-edition tennis set, branded merchandise, a foodpanda NT$50 voucher code, exclusive anniversary drinks, and even an iPhone 17 Pro.
Activity 2｜Lucky 8 Bonus Challenge Participants who post on Instagram or Threads, including Stories, and tag @BingXzh will get one chance to join the “Lucky 8 Dice Challenge.” Roll a total of 8 with two dice to win an exclusive 8th Anniversary gift, such as a limited-edition passport holder or anniversary drink.
Activity 3｜Pizza Days From May 22 to 23, the event will feature a special Pizza Days experience, with 200 free limited-edition branded pizzas distributed daily. Attendees are invited to enjoy great food, check in, and share on social media while soaking in the lively atmosphere of BingX’s 8th Anniversary celebration.
Additionally, exclusive 8th Anniversary signature alcoholic cocktails will be available on-site at a recommended price of NT$288.