What Is My Lovely Planet (MLC) and How Does It Work?
My Lovely Planet (MLC) is the native
ERC-20 utility token of the My Lovely Planet ecosystem, a Web3 mobile game built on the
Polygon blockchain. Designed to combine casual gaming with real-world environmental impact, it lets players perform in-game actions like planting trees or cleaning oceans that directly fund similar initiatives globally. Backed by Ubisoft Lab and environmental NGOs like Veritree and Eden Reforestation, the project has already planted over 375,000 trees, with a long-term goal of reaching one billion. MLC serves as the backbone of this ecosystem, enabling purchases of in-game items, staking for rewards, and governance participation through the Environmental Treasury
DAO.
The platform ensures a seamless Web3 experience by automatically creating wallets for users, making blockchain interactions simple and user-friendly. A portion of revenue (15%) and token supply (15%) is allocated to environmental causes, ensuring sustainable impact. With a fixed supply of 230 million MLC (reduced from an initial 350 million), the project incorporates deflationary mechanics, regularly burning tokens to maintain scarcity and long-term value. As both a
Play-to-Earn and Play-to-Save platform, My Lovely Planet positions MLC as a utility token that drives gaming engagement while contributing to global reforestation and climate action.
When Was My Lovely Planet Crypto Launched?
My Lovely Planet (MLC) was officially launched on June 24, 2024, as an ERC‑20 utility token on the energy‑efficient Polygon blockchain, designed to support the eco‑gaming ecosystem of My Lovely Planet. The project was founded by Clément Le Bras, former CEO and co‑founder of Lilo.org, who grew that ethical search engine to 6 million users and €10 million in revenue. Clément leads a seasoned team that includes top-tier talent, such as an Art Director and Lead Game Designer with backgrounds at Candy Crush, and growth professionals from studios like King and Rovio. Accelerated through Ubisoft Entrepreneurs Lab at Station F and recognized by Unity's “Unity for Humanity” award, My Lovely Planet has gained traction in the Web3 gaming space.
Since its soft-launch on iOS and Android in July 2024, the platform has achieved rapid milestones, reaching over 10,000 $MLC holders and growing its Instagram audience to 700K, well on its way to 1 million users. Its roadmap, most recently updated in Q3 2025, focuses on expanding game development to over 1 million players, integrating $MLC even deeper into the in-game experience, and rolling out a large environmental endowment and DAO-led treasury to fund real-world initiatives. Backed by partnerships with NGOs like Eden Reforestation and Sea Shepherd, the roadmap aims to convert casual mobile gameplay into concrete impact, including reforestation, ocean cleanup, and biodiversity protection.
What Are the Primary Use Cases of MLC Token?
Here are some ways to use the MLC token:
1. Game Utility & Rewards: MLC is the in-game currency for My Lovely Planet, used to buy seeds, tickets, skins, bonuses, NFTs, and more. Players can stake MLC to earn "Diamonds" (the in-game currency), enabling passive rewards while actively tapping and completing missions for extra Diamonds.
2. Environmental Governance: A share of MLC supply is allocated to an Environmental Treasury DAO, where holders vote on NGOs and fund real-world climate initiatives like tree planting, ocean clean-up, and biodiversity protection.
3. Access & Community Perks: Holding MLC unlocks premium content, exclusive events or contests, and community growth mechanisms such as referrals and token rewards.
To trade MLC on BingX, you can deposit MLC via the Polygon network, then use the
MLC/USDT trading pair, which went live on July 18, 2025 at 14:00 UTC. Simply place a spot buy or sell order,
market or limit, to start trading MLC on the
spot market.
What Is My Lovely Planet Tokenomics?
MLC has a capped
total supply of 230 million tokens, significantly reduced from an initial 1 billion through successive burns, including a 34% burn on January 21, 2025. The protocol also features an ongoing deflationary mechanism: 2% of tokens repurchased from revenues are regularly burned until the supply stabilizes at 100 million MLC.
MLC Token Allocation Breakdown
The token distribution is structured to support ecosystem development, environmental impact, and community engagement:
• Environmental Treasury: 15.22% (35M MLC), vested over 6 years (12-month cliff), governed via DAO to fund sustainability projects
• Community Reward Treasury: 7.39% (17M MLC), vested similarly to reward player participation
• Private Sale: 15.22% (35M MLC), with a 3-month cliff and 2-year vesting
• Public Sale: 22.17% (51M MLC), with customizable vesting (9–33 months plus 5% TGE unlock)
• Team & Advisors:
Team: 22.83%, vesting over 6 years with 1-year cliff
Advisors: 3.04%, vesting over 5 years with 18-month cliff
• Operational Fund: 3.04% (7M MLC), 3-month cliff and ~7-year vesting
• Liquidity: 7.61% to support secondary-market trading
Revenue Flow & Burns
From in-app purchases, the revenue allocation model is:
• 45% is used for MLC buybacks, with 2% of those bought tokens immediately burned, to reduce supply and boost scarcity
• 15% directly funds the Environmental Treasury
• The remaining 40% supports operations and development
How to Stake MLC Tokens to Earn in My Lovely Planet Game
By staking your MLC, you unlock a steady stream of in-game Diamonds to enhance gameplay or convert back into tokens, essential for maximizing rewards while supporting the environmental mission.
1. Create Your In-Game Account & Wallet: Download My Lovely Planet on iOS or Android, then create an account. The app will automatically generate a
non‑custodial wallet where your MLC tokens are stored.
2. Stake MLC with One Tap: Open your in-game wallet and click “Stake.” You can stake any amount of MLC, but to convert your Diamond earnings later, you'll need at least US $100 worth of MLC.
3. Earn Diamonds Automatically: Once staked, your MLC generates Diamonds passively, at a set rate per minute. These accumulate in a “Cauldron,” which you must periodically tap to collect before it fills.
4. Upgrade Your Cauldron (Optional): To earn continuously without interruption, you can upgrade your Cauldron’s capacity with a fiat purchase, allowing more Diamonds to build before.
5. Convert Diamonds Back into MLC: Once you’ve accumulated Diamonds and meet the staking threshold, you can convert Diamonds into MLC directly.
How Does My Lovely Planet Support Environmental Initiatives?
My Lovely Planet channels real-world environmental impact through a powerful, transparent funding model tied directly to game actions. Whenever players plant a tree or remove waste in-game, MLC tokens are sold and funds are funneled to reputable NGOs, such as Veritree, Eden Reforestation, Graine de Vie, Sea Shepherd, Plastic Bank, and SPA, to plant over 375,000 real trees (Kenya, Madagascar, France), restore mangroves, clean plastic from oceans, protect biodiversity, and support agroforestry and drone-based reforestation projects.
The initiative is backed by a long-term commitment to plant 1 billion trees and remove 1 million tons of ocean plastic by 2030, funded through 15 % of game revenue and 15.22 % of the initial MLC token supply held in an Environmental Treasury governed by an on-chain DAO, ensuring community-led, sustained environmental impact.
What Blockchain Network Is My Lovely Planet Issued on?
My Lovely Planet’s native token, MLC, is issued on the Polygon blockchain ,a Layer‑2 scaling solution built atop
Ethereum, following the ERC‑20 token standard. This “green blockchain” powers the entire My Lovely Planet ecosystem, enabling fast, low‑cost, and carbon‑efficient transactions while maintaining full compatibility with Ethereum‑based wallets and DeFi protocols. Polygon’s efficiency ensures in-game actions, like planting trees or buying items, are seamless and transparent, making $MLC a truly eco-conscious Web3 utility token.
How to Store MLC Tokens Securely
You can securely store your MLC tokens directly on BingX by using their custodial wallet, which is protected by multi-layer security protocols (including cold storage) and industry-standard safety measures. Simply deposit MLC over the Polygon network and keep them safely on the platform. This allows you to trade instantly on the spot market without withdrawal complexity, while enjoying BingX’s continuous upgrades to wallet security.
For private storage, you can use non‑custodial wallets with the Polygon network.
MetaMask supports adding MLC by importing the token contract; once added, your tokens are fully under your control.
Trust Wallet is another excellent option, easy to set up, with built-in Polygon support and strong security features like encrypted backups . With these wallets, you maintain your own
private keys, making them ideal for long‑term holding or staking your MLC tokens.
Is My Lovely Planet (MLC) a Good Investment?
MLC is a "Play-to-Save" ecosystem that converts in-game actions into tangible environmental change. A consistent 15% of all game revenue and an on-chain Environmental Treasury governed by community DAO members fund tree planting, ocean cleanup, and biodiversity projects through trusted NGOs like Veritree and Eden Reforestation. This real-world impact package, combined with in-game usability, such as skin purchases, staking rewards, and DAO voting, drives organic demand and sustainable token velocity.
MLC smartly integrates a deflationary design: a fixed maximum supply of 230 million (after burning from an initial 350 million) and ongoing burns via 2% token repurchases from revenue streams. Strategic long-term vesting schedules, for environmental, community, team, and advisor allocations, further ensure gradual token release and reduce selling pressure. This balanced supply structure aims to foster price appreciation as ecosystem adoption grows.