Carnival Festival with BingX: Where Celebration Meets Trust
BingX proudly took part in Brazil’s Carnival joining one of the world’s biggest cultural festivals on February 7th. Since Carnival is deeply rooted in Latin America and Brazil is its most famous stage, this was a great chance to bring fresh energy and connect BingX more closely with local users through active participation, a parade float, and a tailored experience integrated with local brands.
Brazil’s Carnival started from European Catholic traditions and grew into a nationwide festival full of samba, dance, and colorful parade floats. Today, it’s a vibrant celebration of Brazil’s culture and identity, making it the perfect place for BingX to connect beyond the digital world and build trust through real, hands-on engagement.
Building Community, Building Trust
During the celebration, BingX connected with over 200,000 local participants, making sure we engaged directly with the community. We aimed for thoughtful involvement by participating in ways that matched the festival’s spirit and the community’s long history with the event.
BingX chose to team up with local brands for joint parade displays, creating a more natural and locally rooted presence. Using the Carnival setting, we crafted meaningful interactions that shared our core message of Simple, Secure, and Responsive in a way that connected with local culture and community values.
Localized Experiences Beyond Exposure
This campaign aimed to do more than just get noticed. It focused on creating quality experiences and local content that show our long-term commitment to the region.
As BingX expands access to products like TradFi and Futures Trading, Carnival gave us a chance to connect with the community through a culture-first approach. From on-site events to local content creation, this effort showed that BingX is committed to meaningful, community-driven growth in Latin America.
February 7 Kickoff and Global Partnerships
BingX officially joined the celebration on February 7, kicking off the event and adding energy to the campaign’s start. During the activation, we shared a parade float with top local brands, iFood and Skol. Singer Mariana Ayda wore BingX logo glasses, and we highlighted our global partnerships—introducing the community to BingX’s collaborations with Chelsea FC, Scuderia Ferrari HP, and more.
What’s Next
Brazil’s Carnival reminded us that trust comes not just from technology but from the moments that matter most to local communities. With “Carnival with BingX: Where Celebration Meets Trust,” BingX showed its commitment to Latin America through cultural connection, local experiences, and a community-first approach to building the brand.
As BingX grows globally, we stay focused on building meaningful local relationships everywhere we go while providing a platform that remains Simple, Secure, and Responsive for every trader.
Bingo Summer Tour: Celebrating 40 Million Users with the Community
Building on the momentum of Carnival, BingX continued to expand its real-world presence across the region through a second campaign, “Bingo Summer Tour.” This activity carried the same community-first goals by showing up where people already gather during this season.
At the heart of the Summer Tour was our mascot, Bingo, dressed in a festive summer outfit, connecting directly with locals through fun summer games and face-to-face conversations. The campaign created an environment that felt fun and approachable while still reinforcing the values BingX had upheld for nearly 8 years.
Real-World Moments, Local Connection
During the Bingo Summer Tour, BingX engaged local communities through a series of beach and summer themed activations, including:
• Merch giveaways and community interactions
• Branded beach towels and kites
• Summer games and group activities like cornhole
These interactions were about more than visibility. They were designed to create a genuine connection with the community, letting people experience BingX in an approachable way.
Marking a Major Milestone Together
The Bingo Summer Tour also became a meaningful way to celebrate a major milestone for BingX, reaching 40 million users worldwide. Instead of celebrating only online, we brought that moment into the real world by sharing it directly with the people and communities that power our growth.
Through summer activities, BingX used the tour to strengthen relationships in the region and show our commitment to long-term community building.