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Hannah Collymore

China's SAMR issues 28-article auto pricing guideline to curb price wars

China's market regulator introduced a five‑chapter, 28‑article pricing guideline to rein in auto price wars and tighten compliance for manufacturers, dealers, and online platforms. Passenger car sales fell 19.5% in January 2026, and CAAM estimates price competition erased 471 billion yuan ($65 billion) of industry output over three years.
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