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Naga Avan-Nomayo

UK FCA begins legal action against Justin Sun-linked HTX for alleged marketing breaches

The UK Financial Conduct Authority has begun legal proceedings against HTX, formerly Huobi, alleging the exchange unlawfully promoted cryptoasset services to UK consumers via its website and social channels including TikTok, X, Facebook, Instagram, and YouTube. The action follows earlier warnings and the UK's October 2023 promotion rules, with prior High Court activity noted in October 2025.