OpenAI launches ChatGPT ads in India with 50+ brands, self-serve buying starts September 4
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OpenAI is launching ChatGPT ads in India with major agency partners and a self-serve Ads Manager, targeting a large and fast-growing user base (100M+ weekly users in India; 1B+ globally). The rapid pilot monetization run-rate suggests ads are becoming a core revenue lever ahead of an IPO narrative. Near term, focus shifts to execution risk, user experience, and privacy constraints that may influence engagement and monetization efficiency.
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OpenAI has launched advertising on ChatGPT in India, with more than 50 brands set to go live this week. From September 4, businesses will be able to buy ads through a self-serve Ads Manager with daily budgets starting at Rs 725. India is ChatGPT’s second-largest market with more than 100 million weekly users, while global weekly users recently crossed 1 billion. The ad pilot has already topped $100 million in annualised revenue and has expanded to markets including Canada, the UK and Japan as well as 31 European countries.
