OpenAI Begins Testing Ads on ChatGPT in the US With Strict Privacy Safeguards

On January 17, 2026, OpenAI CEO Sam Altman announced that ChatGPT has begun testing advertisements for a subset of users in the United States who do not want to pay for AI access. The company states that paid subscribers will not see ads, user conversations will not be shared with advertisers, and ads will not influence ChatGPT's responses, framing the experiment as a way to support growing operational costs while maintaining privacy protections.