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Florence Muchai

Steak 'n Shake allocates additional $10 million to its Strategic Bitcoin Reserve

U.S. fast-food chain Steak 'n Shake has added a $10 million Bitcoin purchase to its Strategic Bitcoin Reserve after eight months of accepting BTC payments in its restaurants. The company links double-digit same-store sales growth and lower payment processing costs to its Bitcoin-focused strategy, which also includes BTC-themed menu items and loyalty rewards.
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