Gen Z crypto influencers, short‑form content and their growing role in market sentiment

On January 26 2026, an analysis described how Gen Z crypto influencers use short-form video, memes and live streams to shape attention around digital assets. These creators concentrate on TikTok, Instagram, YouTube and Discord, where they simplify complex topics, promote memecoins and airdrops, and compress narrative cycles in ways that can amplify volatility. Regulators are increasingly focused on these channels, pushing for clearer disclosures as creators shift from personal accounts to structured media businesses.