12 godz. temu
Sensor Tower: Non-game mobile app spending tops games in 2025 as generative AI surges
Sensor Tower's State of Mobile 2026 report shows that global consumer spending on non-game mobile apps surpassed game apps in 2025, marking the first time this has happened worldwide. Total app spending reached about $85 billion, up 21% from 2024, with generative AI driving $5 billion in in-app purchase revenue as AI assistants like ChatGPT, Google Gemini, and DeepSeek dominated downloads and engagement.